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Olympic hero Simone Biles jumping to Gap’s Athleta brand in blow to Nike

Four-time Olympic gymnastics champion Simone Biles has signed up with Gap Inc’s Athleta brand for a new apparel partnership, ending an almost six-year deal with Nike Inc.

Biles, the most decorated gymnast in world championships history at age 24, said in an Instagram post on Friday she wanted to partner with a brand that shares her “passion to help girls rise and own their limitless potential”.

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