How do you feel about the government targeting you with adverts or campaigns to …
How do you feel about the government targeting you with adverts or campaigns to try and change how you act?
A new form of “influence government”, which uses sensitive personal data to craft campaigns aimed at altering behaviour has been “supercharged” by the rise of big tech firms, researchers have warned.
A Guardian exclusive by technology editor Alex Hern reveals that a shift to this new brand of governance comes from a marriage between the introduction of psychological ‘nudge theory’ in policymaking, and an online advertising infrastructure that opens up huge opportunities to run targeted campaigns.
Swipe to understand exactly how psychology and data are being used to alter your behaviour.
Produced by: @neelamtailor