Chiara Ferragni’s name is enough to move stocks — and Italy’s Safilo is the latest beneficiary.
Shares in the eyewear maker soared as much as 14% after it signed a deal to design, manufacture and distribute the fashion blogger’s first line of glasses.
It’s not the first company to enjoy the @chiaraferragni effect. In April, footwear maker Tod’s jumped after the 34-year-old was appointed to its board. Tap the link in our bio for more.